What are we to make of firms that sell products under name that misleads consumers? Consider an American firm selling "Parmesan" cheese that is actually made is Wisconsin, or a Chinese firm selling "Sunbucks Coffee" using a non-Starbucks recipe? I see good arguments both ways.  On the one hand, actual Parmesan cheese and actual Starbucks coffee are likely (albeit not certainly) better than the counterfeit version.  On the other hand, how much harm does counterfeiting actually do?  I'd guess that...