Book II, Chapter XXV
THE MANUFACTURING POWER AND THE
INDUCEMENT TO PRODUCTION AND CONSUMPTION.
IN society man is not merely productive owing to the circumstance
that he directly brings forth products or creates powers of production, but
he also becomes productive by creating inducements to production and to consumption,
or to the formation of productive powers.
The artist by his works acts in the first place on the ennobling and refinement
of the human spirit and on the productive power of society; but inasmuch as
the enjoyment of art presupposes the possession of those material means whereby
it must be purchased, the artist also offers inducements to material production
and to thrift.
Books and newspapers act on the mental and material production by giving information;
but their acquisition costs money, and so far the enjoyment which they afford
is also an inducement to material production.
The education of youth ennobles society; but what great exertions do parents
make to obtain the means of giving their children a good education!
What immense performances in both mental and material production arise out
of the endeavour to move in better society!
We can live as well in a house made of boards as in a villa, we can protect
ourselves for a few florins against rain and cold as well as by means of the
finest and most elegant clothing. Ornaments and utensils of gold and silver
add no more to comfort than those of iron and tin; but the distinction connected
with the possession of the former acts as an inducement to exertions of the
body and the mind, and to order and thrift; and to such inducements society
owes a large part of its productiveness. Even the man living on his private
property who merely occupies himself with preserving, increasing, and consuming
his income, acts in manifold ways on mental and material production: firstly,
by supporting through his consumption art and science, and artistic trades;
next, by discharging, as it were, the function of a preserver and
augmenter of the material capital of society; finally, by inciting through his
display all other classes of society to emulation. As a whole school is encouraged
to exertions by the offer of prizes, although only a few become winners of the
principal prizes, so does the possession of large property, and the appearance
and display connected with it, act on civil society. This action of course ceases
when the great property is the fruit of usurpation, of extortion, or fraud,
or where the possession of it and the enjoyment of its fruits cannot be openly
displayed.
Manufacturing production yields either productive instruments or the means
of satisfying the necessities of life and the means of display. The last two
advantages are frequently combined. The various ranks of society are everywhere
distinguished by the manner in which and where they live, and how they are furnished
and clothed, by the costliness of their equipages and the quality, number, and
external appearance of their servants. Where the commercial production is on
a low scale, this distinction is but slight, i.e. almost all people live badly
and are poorly clothed, emulation is nowhere observable. It originates and increases
according to the ratio in which industries flourish. In flourishing manufacturing
countries almost everyone lives and dresses well, although in the quality of
manufactured goods which are consumed the most manifold degrees of difference
take place. No one who feels that he has any power in him to work is willing
to appear outwardly needy. Manufacturing industry, therefore, furthers production
by the community by means of inducements which agriculture, with its mean domestic
manufacture, its productions of raw materials and provisions, cannot offer.
There is of course an important difference between various modes of living,
and everyone feels some inducement to eat and drink well; but we do not dine
in public; and a German proverb says strikingly, 'Man sieht mir auf den Kragen,
nicht auf den Magen' (One looks at my shirt collar, not at my stomach). If we
are accustomed from youth to rough and simple fare, we seldom wish for better.
The consumption of provisions also is restricted to very narrow limits where
it is confined to articles produced in the immediate neighbourhood. These limits
are extended in countries of temperate climate, in the first instance, by procuring
the products of tropical climates. But as respects the quantity and the quality
of these products, in the enjoyment of which the whole population of a country
can participate, they can only be procured (as we have shown in a former chapter)
by means of foreign commerce in manufactured goods.
Colonial products, so far as they do not consist of raw materials for manufacturing
purposes, evidently act more as stimulants than
necessary means of subsistence. No one will deny that barley coffee without
sugar is as nutritious as mocha coffee with sugar; and admitting also that these
products contain some nutritious matter, their value in this respect is nevertheless
so unimportant that they can scarcely be considered as substitutes for native
provisions. With regard to spices and tobacco, they are certainly mere stimulants,
i.e. they chiefly produce a useful effect on society only so far as they augment
the enjoyments of the masses, and incite them to mental and bodily labour.
In many countries very erroneous notions prevail among those who live by salaries
or rents, respecting what they are accustomed to call the luxurious habits of
the lower classes; such persons are shocked to observe that labourers drink
coffee with sugar, and regret the times when they were satisfied with gruel;
they deplore that the peasant has exchanged his poor clothing of coarse homespun
for woollen cloth; they express fears that the maid-servant will soon not be
distinguishable from the lady of the house; they praise the legal restrictions
on dress of previous centuries. But if we compare the result of the labour of
the workman in countries where he is clad and nourished like the well-to-do
man with the result of his labour where he has to be satisfied with the coarsest
food and clothing, we shall find that the increase of his comfort in the former
case has been attained not at the expense of the general welfare, but to the
advantage of the productive powers of the community. The day's work of the workman
is double or three times greater in the former case than in the latter. Attempts
to regulate dress and restrictions on luxury have destroyed wholesome emulation
in the large masses of society, and have merely tended to the increase of mental
and bodily idleness.
In any case products must be created before they can be consumed, and thus
production must necessarily generally precede consumption. In popular and national
practice, however, consumption frequently precedes production. Manufacturing
nations, supported by large capital and less restricted in their production
than mere agricultural nations, make, as a rule, advances to the latter on the
yield of future crops; the latter thus consume before they produce—they
produce later on because they have previously consumed. The same thing manifests
itself in a much greater degree in the relation between town and country: the
closer the manufacturer is to the agriculturist, the more will the former offer
to the latter both an inducement to consume and means for consumption, the more
also will the latter feel himself stimulated to greater production.
Among the most potent stimulants are those afforded by the civil and political
institutions of the country. Where it is not possible
to raise oneself by honest exertions and by prosperity from one class of society
to another, from the lowest to the highest; where the possessor necessarily
hesitates to show his property publicly or to enjoy the fruits of it because
it would expose his property to risk, or lest he should be accused of arrogance
or impropriety; where persons engaged in trade are excluded from public honour,
from taking part in administration, legislation, and juries; where distinguished
achievements in agriculture, industry, and commerce do not lead also to public
esteem and to social and civil distinction, there the most important motives
for consumption as well as for production are wanting.
Every law, every public regulation, has a strengthening or weakening effect
on production or on consumption or on the productive forces.
The granting of patent privileges offers a prize to inventive minds. The hope
of obtaining the prize arouses the mental powers, and gives them a direction
towards industrial improvements. It brings honour to the inventive mind in society,
and roots out the prejudice for old customs and modes of operation so injurious
among uneducated nations. It provides the man who merely possesses mental faculties
for new inventions with the material means which he requires, inasmuch as capitalists
are thus incited to support the inventor, by being assured of participation
in the anticipated profits.
Protective duties act as stimulants on all those branches of internal industry
the produce of which foreign countries can provide better than the home country,
but of the production of which the home country is capable. They guarantee a
reward to the man of enterprise and to the workman for acquiring new knowledge
and skill, and offer to the inland and foreign capitalist means for investing
his capital for a definite and certain time in a specially remunerative manner.