Suckers of the World, Bet!
By Bryan Caplan
What I realize now is that the author of the book was simply buying a NYT op-ed column (back when they were given away free on the Internet) and the attendant publicity for $5,000. When promoting a book, there’s no such thing as bad publicity as long as they spell your name right. I wouldn’t be surprised if Mr. Simmons has already made back his five grand in speaker’s fees.
I shouldn’t have needed iSteve to tell me this. But I did.