Books, Extra

Dishwasher Darwinism and Soviet Chandeliers

Have you ever gotten an advertising jingle stuck in your head? Why are they so effective? How does advertising change or enhance the value of a product? And what can an understanding of economics contribute to the practice of advertising? In this week's episode, host Russ Roberts welcomes real-world Mad Man Rory Sutherland, of Ogilvy to talk about these questions and his new book, Alchemy: The Dark and Curious Science of Creating Magic in Brands, Business, and Life. Sutherland tells...
EconTalk (Extras) By Amy Willis
Limiting Leakage and Lemons

How do middlemen emerge, and what value do they create in the economy? Who isn't a middleman, and why do they seem to suffer such disdain? In this week's episode, EconTalk host Russ Roberts chats with Marina Krakovsky about her new book, The Middleman Economy....

Coming Monday to EconTalk: Keith Smith on Free Market Health Care

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