The Glories of Competition
By David Henderson
From today’s Wall Street Journal, a front-page article by Geoffrey A. Fowler titled, “Price Cuts Electrify E-Reader Market”:
Two of the leading makers of electronic-book readers, threatened by the success of Apple Inc.’s iPad, slashed prices Monday in a move that could further drive e-readers into the mainstream.
Early Monday, Barnes & Noble Inc. cut the price of its Nook e-reader to $199 and introduced a Wi-Fi-only model for $149. Hours later, Amazon.com Inc. lowered the price of its Kindle e-reader to $189.
Both the Nook and Kindle previously sold for $259. While that was well below the iPad’s starting price of $499, the e-readers lack the hit Apple product’s color screen, ability to display video and websites, and thousands of specialized applications, or apps.