
Why do people vote for bad candidates? In some cases, they may be electing the lesser of evils. But there are many instances where voters clearly prefer bad politicians. In a recent article on the political situation in Argentina, the Financial Times makes this observation:
“A year ago Larreta was well out front as the opposition candidate,” Germano said. But while praised for efficient management of Buenos Aires, critics say Larreta lacks charisma and struggles to connect with ordinary Argentines.
I rarely see “charisma” cited as an important attribute for politicians in places like Switzerland, Denmark or Singapore. It does seem to be important in places like Argentina, Brazil and the Philippines. Why? Shouldn’t voters prefer boring but honest technocrats that will tirelessly work in the public interest? Why the attraction to “lovable rogues”?
Think about the field of law. It seems to me that having a lot of charisma is more useful for a criminal defense attorney than for a judge. We want our attorney to be a passionate advocate for our cause. We’d like a judge to be a dispassionate arbiter of disputes.
Now consider the field of politics. Perhaps voters in highly successful places would prefer boring but competent administrators that will preserve the country’s good qualities. In less successful places, voters might prefer highly charismatic leaders that will fight for their faction against the “bad guys”. If I’m right, then the FT article might lead readers to think, “Hmm, if that’s what Argentine voters want, perhaps I should not invest in Argentina.”
I am currently reading a new book by Troy Senik that makes a strong case for Grover Cleveland being the most unselfish man ever to serve as president of the US. But is that what we want? Here’s Senik:
Grover Cleveland was precisely the kind of self-made, scrupulously honest man that Americans often say they want as their president. We had him for eight years. And somehow, we forgot him.”
One argument is that while personal qualities might be nice, what really matters is the candidate’s views on the issues. I’m not willing to accept that as a complete explanation. It might apply to a general election, but their are far too many examples of primary races where the clearly inferior candidate wins out over the superior candidate despite having almost identical views on the key issues. (Why did Georgia primary voters opt for Herschel Walker over alternative GOP candidates?)
Here’s a question for people that are knowledgeable about American history. I know that George Washington is one of our greatest presidents. (He’s also one of my favorites.) But how would Washington rate if he had not led America to independence from Britain, and if he had not been America’s first president? What if his domestic and foreign policy achievements had been roughly comparable, but he served as president in the 1820s, or the 1880s? Might he be rated comparably to Cleveland, Coolidge, and other presidents that had personal integrity but boring administrations?
Washington and Coolidge were among the very few presidents that walked away from the presidency despite clearly being able to win another term. Senik makes a strong case that Cleveland had an amazing devotion to public service; often doing things that hurt him both personally and professionally because he thought it was the right decision. But that sort of unselfish devotion to the public interest is rare in a successful politician.
It seems likely that the qualities we’d like to see in a leader vary with the situation. For most of human history, people were organized into small groups, often fighting with neighboring tribes. I suspect that the qualities that would be useful for a Viking leader might be different from the qualities useful in a highly complex and affluent market economy such as Singapore. Because most of human history was more like the Viking world than 21st century Singapore, we may be hardwired to prefer the wrong kind of leader for the modern world.
It’s obvious to me that voters in less successful countries are often choosing leaders that make their country worse off. Less obvious is whether these leaders are making the voter’s particular faction worse off. Should voters prefer a “fighter” that will strongly advocate for their cause? How does the calculus change if that leader is also personally corrupt, and enriches himself with money and power at the public expense?
Fighting is often a negative sum game, and hence successful societies will often opt for boring leaders that cooperate rather than fight. That’s basically the rationale behind the European Union. But when voters are frustrated and angry, they’ll opt for charismatic politicians that are seen as being willing to fight against the other side.
So how does Argentina get out of this trap? How do they get to the position where a Grover Cleveland can successfully run for president of their country? I don’t know. Does the culture have to change first? If they somehow get richer, will that make voters opt for more sensible candidates? I suspect there are no simple answers. Society is a highly complex system, and change can occur from many different directions.
It is also possible that a society might go into reverse. It might become increasingly polarized and begin electing inferior leaders that are seen as “fighters”. Recently, I’ve read a number of articles making the case that classical liberals are too nice, and that rather than politely follow the rules we need leaders that will destroy the other side. (Grover Cleveland was a classical liberal, indeed the last small government Democrat to serve as president.)
I also wonder if charisma is a more important attribute for voters that favor an activist government. Perhaps voters believe that in order to enact lots of new programs, you need a charismatic politician that can persuade a majority of legislators. Franklin Roosevelt and Lyndon Johnson both had strong personalities and an activist agenda. Cleveland was boring but lacked an expansive view of the role of government. Senik (p. 104) quotes him as saying:
“the people have a right to demand that no more money should be taken from them, directly or indirectly, for public uses than is necessary for [an honest and economical administration of public affairs.]. Indeed, the right of the government to exact tribute from the citizens is limited to its actual necessities, and every cent taken from the people beyond that required for their protection by the government is no better than robbery.”
PS. My wife and I recently began planning a long trip to Argentina. I’d already purchased an Argentine guidebook when I found out that the monetary system in Argentina is completely screwed up, which makes things very difficult for tourists. Now we are leaning toward Chile.
PPS. Happy Thanksgiving!
READER COMMENTS
bill
Nov 25 2022 at 8:51am
Tell us more about the Argentine monetary system. I always assumed that the screwed up systems wanted Dollars.
Scott Sumner
Nov 25 2022 at 2:01pm
They have an official exchange rate, at which credit card bills are converted into US dollars, and a greatly depreciated black market rate at which dollars can be exchanged for pesos. Thus a tourist would pay dramatically lower prices by converting US dollars to pesos in the black market, and then paying restaurant and hotel bills that way. But for a four week trip to Argentina that would require a lot of cash, and pickpockets are an issue. Who wants the hassle, when (more efficient) Chile has similar scenery?
bill
Nov 27 2022 at 6:41am
Ah, makes sense.
Mark Brophy
Nov 27 2022 at 7:33pm
Pickpockets cannot flourish in the United States, Chile, and Argentina because most people use credit cards rather than cash. 4 weeks is a short vacation so Chile is a better choice.
TMC
Nov 25 2022 at 8:59am
There may be too few world leaders to really make a correlation. Merkel was a pretty boring person and I liked her at the beginning because I tend to conflate boring with competent at times, but she did not work at that well for Germany. Nor has Scholz. There’s a long list of interesting good leaders as well as interesting bad leaders, as well as their opposites.
As for your question, why do they look for charisma – because I think most people want a ‘leader’ rather than just competent management. I’d rather elect someone who would make a good property manager.
Also, if you haven’t been there yet, consider Costa Rica. I just returned from there and the people are as nice as you’d find anywhere. Interesting country too.
Tiago
Nov 25 2022 at 10:58am
“I rarely see “charisma” cited as an important attribute for politicians in places like Switzerland, Denmark or Singapore. It does seem to be important in places like Argentina, Brazil and the Philippines.”
Switzerland, Denmark and Singapore are not presidential. Argentina, Brazil and the Philippines are. I don’t think this is a coincidence.
Mark Brophy
Nov 27 2022 at 7:39pm
We can learn much from Switzerland but few people pay them any mind. The Germans are 65% of the Swiss so they always search for consensus rather than a 51% majority to pass legislation. Their government is decentralized so the average person can affect government in a canton whereas we elect a remote dictator in Washington.
Pierre Lemieux
Nov 25 2022 at 11:40am
Scott: Let’s imagine that people, instead of buying tomatoes at the lowest possible price (that is, the market price), bought them from the most charismatic farmers. We would still need to explain why an individual purchaser behaved that way. The question is even more pressing if each purchaser, instead of getting the tomato he pays for from what is to him the most charismatic farmer, received the sort of tomato that the majority chose from what seemed to most purchasers the most charismatic farmer. It seems to me that Geoffrey Brennan and Loren Lomasky, Democracy and Decision: The Pure Theory of Electoral preferences (Cambridge University Press, 1993) provide the most satisfactory explanation (at least in what you would call unsuccessful countries).
Scott Sumner
Nov 25 2022 at 2:02pm
What is their explanation?
Pierre Lemieux
Nov 25 2022 at 11:26pm
Scott: The expressive theory of voting. Voters cast a ballot because they derive utility from expressing their opinion. Why would a rational individual vote otherwise? They derive utility either for moral-constitutional reasons, the path that Brennan (not surprisingly after his book with Buchanan, The Reason of Rules) and Lomasky favor; or else, because voting is entertaining and tribal–the same reason that people shout for, and applaud, the team they root for at a hockey game, oblivious to the fact that their noise has no impact on the general level of noise. In Chapter 14 of Public Choice III, Dennis Mueller reviews the literature on expressive voting up to around 2003.
Scott Sumner
Nov 26 2022 at 1:27am
“Why would a rational individual vote otherwise?”
That’s certainly not why I vote, and I consider myself rational.
David Henderson
Nov 26 2022 at 11:30am
Scott, ditto me. I generally vote and it’s not expressive.
Pierre Lemieux
Nov 26 2022 at 1:45pm
David and Scott: Please note what I said is the first kind of expressive motivation:
Scott Sumner
Nov 27 2022 at 1:01am
I don’t know what that sentence means. But I was responding to this:
“Voters cast a ballot because they derive utility from expressing their opinion. Why would a rational individual vote otherwise?”
Pierre Lemieux
Nov 27 2022 at 8:29pm
Scott: My sentence (too succinct or poorly written, no doubt) meant the following, in the perspective of Tullock, Buchanan, and Brennan: When an individual has given his consent to the constitution established by a putatively unanimous social contract, he is morally obligated to respect it. And, moreover, a certain number among the individuals who have consented must, despite their inner homo economicus, feel a moral duty to support the cost of collective action under the constitution at no benefit to them–voting being an example of such collective action. The last clause is better explained in the last chapter of Brennan and Buchanan’s The Reason of Rules: Constitutional Political Economy. The general idea was introduced by Buchanan and Tullock in The Calculus of Consent: Logical Foundations of Constitutional Democracy, and in Buchanan’s The Limits of Liberty: Between Anarchy and Leviathan. A small book easy to read (but not as satisfactory) is Buchanan’s Why I, Too, Am Not a Conservative. (Sorry for the profusion of links, which I added for our readers who may not be familiar with this approach.) All that was meant to explain why individuals like you and David vote.
bb
Nov 29 2022 at 4:38pm
The yelling at a game analogy makes sense. It’s not about can I impact the game, it’s can we impact the game, and we can. While my voice doesn’t effect the overall volume, I’m not convinced that it doesn’t matter whether or not I choose to stand up and yell as it influences others. I’m also not convinced that it doesn’t matter if I vote for the same reason. And other reasons for which I don’t have time to formulate the words.
But I’ll admit that it’s mostly tribal. We’re (not I’m) louder than you. I like to think of myself as rational, but I’m humble enough to admit that I’m probably not significantly more rational than most people, and I don’t think most people are super rational.
It makes sense to me that people vote and vote the way they do because it provides utility through an expression of tribalism and/or identity along with affirmation of virtue.
Floccina
Nov 29 2022 at 5:12pm
I almost always vote for the libertarian candidate to express my desire that drugs be legalized. I also like that they are generally anti-war and anti-NIMBY, those are important issues to me, I’d like to see more libertarians to cost one of the popular parties lose elections because of the libertarian vote moving them on those issues. So I think expressive voting makes sense.
Grant Gould
Nov 25 2022 at 11:55am
One family of explanations might be that charisma is a Schelling point for people attempting to join larger rather than smaller coalitions.While people don’t agree what the optimal tax rate or income distribution is, they do more broadly agree on what the optimal haircut or height is. So if voters were concerned that joining a small coalition rather than a large one would cause them or their communities to be expropriated or terrorized, they might choose to choose based on attributes with broad agreement rather than any contestable policy preference.
Spencer
Nov 25 2022 at 12:07pm
Have you ever read “George Washington’s Expense Account”?
Jim Glass
Nov 26 2022 at 3:40pm
Argentina circa 1900 ranked with the USA by GDP per capita, top of the world.
Here’s a video take on the history of its long economic slide:
Why Argentina is not rich.
And another on its culture of truly brazen and massive political corruption…
Argentina, The ROBBERY of the Century?
… which perhaps has something to do with the former.
“Hmm, if that’s what Argentine voters want, perhaps I should not invest in Argentina.”
Pretty much.
Jim Glass
Nov 26 2022 at 4:49pm
I think you are too optimistic about the power of the “character” of Presidents and other top leaders of governments to shape their governmental policies (instead of causation going the other way) … and far too optimistic about the nature of voters (but that’s for another comment).
Stephen Kotkin in his definitive biography of Stalin shows he wasn’t the ruthless paranoid mass murderer of his own top people when he reached top power. Amid disputes with other party leaders he genuinely offered to resign four times. If those other leaders, who knew him well, thought he’d ever be a danger to them surely they’d have accepted at least once!
Instead they said “No, Joe! Joe! we need you” each time. And they did. Because when the time came to industrialize by collectivisng agriculture and killing a few million Ukrainians, he was the man best able to do what needed to be done, and he did it. That was a tough, stressful task. It made him the man be became.
Kotkin’s point is Stalin didn’t have the character of “great man – dictator version” who seized power over Lenin’s corpse. Rather, the Party selected him as best able to meet its needs, and his doing so while preserving his own safety and power forged him into the great dictator he became. Kotkin suggests a similar process may be happening with Xi in China, given his sharp hardline turn a couple years after reaching the top spot.
Bruce Bueno de Mesquita “Dictator’s Handbook” (and Econtalk interviews) illustrates this process with many famous leaders, including some whose “character” changed starkly by situation. King Leopold of Belgium was a famous champion of advancing human rights in Europe, and one of the world’s worst murderers in Africa. Chiang Kai-shek on the mainland and in Formosa…
This isn’t to say leaders have no independent power, but Bruce says usually only at the margins, about 10% of what is popularly imagined.If a true champion of honest goodness reached the top in Argentina, he’d probably have to become a corrupt ruthless SOB to survive. So yeah, invest elsewhere.
Scott Sumner
Nov 27 2022 at 1:05am
“I think you are too optimistic about the power of the “character” of Presidents and other top leaders of governments to shape their governmental policies”
Where did I say anything like that?
Jim Glass
Nov 28 2022 at 5:52pm
“I think you are too optimistic about the power of the “character” of Presidents and other top leaders of governments to shape their governmental policies”
Where did I say anything like that?
I presumed you take it that the quality of candidates elected, “bad politicians” versus “good”, affects the quality government of policies — else why be concerned about the bad being elected?
And that, from your examples (honest George Washington, selfless Grover Cleveland, and “honest technocrats who tirelessly work in the public interest” … versus … lyin’ Hershel Walker, rogue populists, corrupt Argentines) the character of candidates is a significant factor in their quality. Even the violence of Viking leaders, which was more effective for leadership among them then than for us today, surely was a bit of a character trait.
So I took it that “the qualities we’d like to see in a leader” significantly includes character, even if the ‘best’ and ‘worst’ varies by situation.
If I misread you, I humbly sit corrected. After re-reading your post more carefully…
Does the culture have to change first?
Yes. (And that was the point of my references to Kotkin and Bruce Bueno de Mesquita – the cultures select the qualities of the leaders.)
Jim Glass
Nov 26 2022 at 5:12pm
How would Washington rate if he had not led America to independence from Britain, and if he had not been America’s first president? … Might he be rated comparably to Cleveland, Coolidge, and other presidents that had personal integrity but boring administrations?
Sure. To achieve greatness one must have the chance.
Tom Brady could have been picked in the 6th round by his home town Lions instead of the Pats, as the Lions began an epic era of dreadful losing seasons. If so, he’d likely have sat as a backup behind the Lions’ 1st-round pick Joey Harrington for a number of years on those losing teams – and today nobody would know his name.
(Though he wouldn’t be being sued over the FTX meltdown either…)
Monte
Nov 26 2022 at 8:20pm
President Cleveland may have faithfully executed the duties of office, but he was less than honorable in conducting his personal affairs (no pun intended), virtually friendless, and had the personality of a mop.
Who knows. Like old Bull Halsey said, “There are no extraordinary men… just extraordinary circumstances that ordinary men are forced to deal with.” Lincoln’s my favorite, but he certainly has his detractors. Victory and martyrdom secured Lincoln’s venerable place in history. Without them, he may very well have been captured, imprisoned, and tried for war crimes, suffering the same fate as his counterpart, Jefferson Davis.
I want a hero: an uncommon want, when every year and month sends forth a new one,
till, after cloying the gazettes with cant, the age discovers he is not the true one. – Lord Byron
Scott Sumner
Nov 27 2022 at 1:07am
“President Cleveland may have faithfully executed the duties of office, but he was less than honorable in conducting his personal affairs (no pun intended), virtually friendless, and had the personality of a mop.”
Not according to the biography I just read. His political opponents made that claim, but Senik says it was mostly a pack of lies.
Monte
Nov 27 2022 at 11:25am
I guess it depends on the source. Admittedly, I only consulted Wikipedia and this less-than-flattering write-up from the Rutherford B. Hayes Presidential Library.
Even so, it can be said of Cleveland that “Throughout his political career, [he] became known for his honesty, fairness and nonpartisanship.” Among Cleveland’s final words was the statement, “I have tried so hard to do right.” His personal and political legacy remains a testament to the constancy of this deep-seated conviction.
Mactoul
Nov 27 2022 at 1:48am
Charisma is perhaps more probable in presidential systems. Even America elects its presidents on largely charismatic factors. Witness Obama and Trump as most recent instances.
calinice
Nov 27 2022 at 1:03pm
Scott,
My opinion on why politics goes toward more reactionary and divisive, both in some rich and poor countries, is the size of the nonprofit & underground sector in each country. The larger it is, the more excitable and reactionary the politics are as a greater share of the country is centered around an industry that does not react to market forces and mostly influenced through the government.
In those countries, the nonprofit and informal sector can exercise countless sums of money toward political objectives, and therefore you need someone who is very good at manipulating public sentiment or ralling the base in order to make any structural changes. After all, nonprofit spending was around $3 trillion in the US last year, a sizeable sum of that dedicated toward advertising on their pet issues, and that dwarfs the spending done on campaigns(Trump and Biden both spent around 1 billion in their races). A technocrat simply cannot be successiful in that circumstance, since he will be swamped by the opposition tide, so you need a charismatic politician or a demagogue-type populist.
The increase in polarization I think can be directly attributed to the sharp rise in nonprofit spending in the US over the last couple of years. I would state that nonprofits are like 90% left wing, so they are aligned with Democratic Party while the Republican party is more opposed to the nonprofits.
Thomas Strenge
Nov 28 2022 at 11:52pm
I find it amazing how Democrats were the party of Grover Cleveland and then became the party of William Jennings Bryan. They could not have been more different. I’ll have to research this.
Michael Rulle
Nov 30 2022 at 9:48am
Some reasons voters vote for bad candidates is 1) some people think they are bad because they disagree with them—hence bad; 2) many candidates are bad; 3) bad is subjective—-hence it is a meaningless term—-maybe they are not so bad.
Another “reason” is we have no idea what bad really means.
PS—-speaking of knowing nothing. I could have sworn that just last week the main news was the Christmas season was going to be all time low——or close. Admittedly Black Friday is one day not a season. Yet we had record turnout——there is no evidence on sales versus traffic——but the current guess is sales are higher.
Is that true? I don’t know. Our media sucks. Our analysts suck. We love to claim how bad everything is. Perhaps the percent of people who write about things (like me for example—-but millions of others too) just like to get attention——-
My general opinion is there is too much junk written. We are obsessed with expressing opinions. I need to quit this.
nobody.really
Dec 1 2022 at 6:08am
1: While Lemieux is citing sources, let me recommend Caplan’s Myth of the Rational Voter. Caplan argues that people treat rationally voting as consumption, not investment. This is rational because a voter can derive all the pleasure of voting as a method of personal expression, and will bear only a fraction of the cost of his choice–and then, only if his choice actually prevails. The odds that your vote will actually type the scales are practically zero, meaning that a rational voter can simply forget that voting is a method of picking elected representatives, and instead treat voting as personal expression.
2: Why pick charismatic celebrity leaders?
A) For fun. (Again, treating voting as consumption.)
B) What does charisma mean? It means that you find it easier to pay attention to that person than to less charismatic people. As with all goods, attention is scarce. It’s only natural to focus your attention where it’s easiest to do so.
C) Especially in a world in which attack ads will seek to define rival candidates in the public’s mind, the only candidates who are likely to withstand this onslaught are candidates that the public already knows. In this sense, Hershel Walker is a desirable candidate; the rival GOP candidate seeking the nomination was little known, and attack ads would have persuaded the public that the candidate was basically Hitler.
Policy wonks are free to deride the practice of pandering to low-information and low-motivation voters through the nomination of charismatic celebrities–but political junkies know better.
are at liberty to look down their noses at charismatic celebrities, but those are almost the only new candidates that have a chance.
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