My latest essay includes an analysis of the comparative advantage that I have using the Internet.

The Net boosts my salience the most. In an environment where what counts is reaction time, I do well. Hal Varian does the “worst” by this measure. His scholarly production is high relative to his Internet salience. Note that in absolute terms, Paul Krugman is the highest in both. Greg Mankiw does better than Brad DeLong on scholarly recognition but not on Internet recognition.

I used Google Scholar and regular Google to compute these measures. Trying to run the numbers was actually pretty frustrating. Even the advanced search features on Google are not very good at creating a targeted search that works the way I would like. But I think that the overall results were qualitatively plausible.