Learn Social Science at the Grocery Checkout
One test of what’s meaningfully real is the marketplace. It’s hard to find anybody making money out of gender differences in abilities. But in motivation, there are plenty. Look at the magazine industry: men’s magazines cover different stuff from women’s magazines, because men and women like and enjoy and are interested in different things. Look at the difference in films between the men’s and women’s cable channels. Look at the difference in commercials for men or for women.
Personally, I’m a big fan of women’s magazines. Whenever I’m in line at a grocery store, I pick up Cosmo, Women’s Day, or Vogue. Based on my expensive data collection process, I’ve got to exclaim: Baumeister’s right!