# The Purchasing Power of Money

##### By Irving Fisher

THE purpose of this book is to set forth the principles determining the purchasing power of money and to apply those principles to the study of historical changes in that purchasing power, including in particular the recent change in “the cost of living,” which has aroused world-wide discussion.If the principles here advocated are correct, the purchasing power of money–or its reciprocal, the level of prices–depends exclusively on five definite factors: (1) the volume of money in circulation; (2) its velocity of circulation; (3) the volume of bank deposits subject to check; (4) its velocity; and (5) the volume of trade. Each of these five magnitudes is extremely definite, and their relation to the purchasing power of money is definitely expressed by an “equation of exchange.” In my opinion, the branch of economics which treats of these five regulators of purchasing power ought to be recognized and ultimately will be recognized as an exact science, capable of precise formulation, demonstration, and statistical verification…. [From the Preface to the First Edition]

###### First Pub. Date

1911

###### Publisher

New York: The Macmillan Co.

###### Pub. Date

1922

###### Comments

Assisted by Harry G. Brown (Instructor in Political Economy in Yale U.) 2nd edition. Harry G. Brown, assistant.

###### Copyright

The text of this edition is in the public domain.

- Preface to the First Edition
- Preface to the Second Edition
- Suggestions to Readers
- Addendum
- Chapter 1
- Chapter 2
- Chapter 3
- Chapter 4
- Chapter 5
- Chapter 6
- Chapter 7
- Chapter 8
- Chapter 9
- Chapter 10
- Chapter 11
- Chapter 12
- Chapter 13
- Appendix to Chapter II
- Appendix to Chapter III
- Appendix to Chapter V
- Appendix to Chapter VI
- Appendix to Chapter VII
- Appendix to Chapter VIII
- Appendix to Chapter X
- Appendix to Chapter XII

#### § 1 (TO CHAPTER VIII, § 6)

*Statistics of Turnover at Yale University*

### APPENDIX TO CHAPTER VIII

The rate of turnover of money varies with the amount of money expended at a given level of prices. In other words, it varies with the volume of trade of the individual. The statistics of turnover among Yale students form two series, the first or earlier showing an average velocity or rate of turnover of 34 per year, the second or later, of 66. The difference is probably due in part to the higher expenditure of the second group of students, although it is probably chiefly accounted for by the fact that the first series were not accurate. Each student in the first series was simply asked to estimate roughly his annual cash expenditure and the average cash on hand. The quotient of the first divided by the second showed his rate of turnover. Estimates were received from 128 men. The average annual expenditure in cash was $514 and the average cash on hand, $15, yielding the quotient 34 times a year as the average rate of turnover. These estimates, being usually little more than guesses, may have been wide of the mark. In order to obtain a more exact estimate the second series was undertaken. The plan was adopted of asking volunteers to keep an exact account for one month of the daily cash expenditures and balances at the beginning and end of each day. It was found from these statistics that for the 113 individuals who contributed these new data, the average annual rate of expenditure was $660 and an average cash on hand was almost exactly $10, giving the quotient 66 times a year. The rougher estimates, the average of which was 34, have so little weight compared with the accurate records, the average of which was 66, that we may place the general average at 60, the nearest round number below 66. Besides the two student series, returns

were received from five other persons. One was a stenographer who, during a month, spent at the rate of $435 a year and had an average cash balance of $7.86, making her turnover rate 55 times a year. Another was a young librarian whose cash expenditures, kept carefully for six months, showed a rate of $854 a year and whose average cash balance was $10.41, making a rate of 82 times a year. A third was a lawyer who made a practice of paying all bills in cash, and as these amounted to some $4000 a year, he carried in his pocket an average cash balance estimated at $175. This figure he regarded as correct within $15. His velocity of circulation, on the basis of 4000 divided by 175, shows 23 times a year. The other two cases were of professors. The first, from careful records, found that he turned over his cash 37 times a year and turned over his bank account 52 times a year. The second roughly estimated his rate of cash turnover at 175 and of bank deposits at 25.

Of the total 246 persons whose records were collected, only 116 had kept careful accounts. Of these 116, all except three were students. The reason for believing that the lower velocity of the first series is not wholly accounted for by its being erroneously estimated, but is partly due to the smaller expenditures of that group, is based on the fact that we find a distinct relation between amount of expenditure and rate of turnover within each group. Thus, if we separate the 113 students who gave careful returns into two groups, one, those who spend less than $50 a month and the other those who spend $50 and over, we find the following figures:—

NO. OF CASES | AVERAGE ANNUAL RATE OF EXPENDITURE | AVERAGE CASH BALANCE | VEL. OF CIRCULATION | |
---|---|---|---|---|

Expending less than $600 a year | 72 | $ 367 | $ 8.60 | 43 |

Expending $600 and over a year | 41 | 1175 | 12.70 | 93 |

Here we see that the richer men averaged about three times as great an expenditure as the poorer, but carried only 50 per cent more cash on hand. In consequence, the velocity of the richer was 93 as against 43 for the poorer, or more than double. The progressive relation between expenditure and rate of turnover may be seen by arranging the 113 cases into five groups according to expenditure.

NO. OF CASES | AVERAGE EXPENDITURE | VEL. OF CIRCULATION | |
---|---|---|---|

Expending less than $300 a year | 22 | 179 | 17 |

Expending over $300 and under $600 a year | 50 | 450 | 59 |

Expending over $600 and under $900 a year | 19 | 781 | 61 |

Expending over $900 and under $1200 a year | 10 | 1012 | 96 |

Expending over $1200 a year | 12 | 1936 | 137 |

The number of cases is small, but the results are uniformly consistent. They show that velocity and expenditure are directly correlated. Even the other series (of rough estimates) show the same general relation. Taking the same classifications for expenditure, we find that the velocities are 22, 30, 44, 88, 32. Here the only exception is the last figure, which, as it is the average of only five individuals, is an exception of little importance. We conclude, therefore, with at least a moderate degree of confidence, that for a given price level, the greater the expenditure the higher the rate of turnover. In other words, persons who spend money faster absolutely than others also spend it faster relatively to the amount kept on hand. The amount kept on hand by the rich, though larger absolutely than that kept on hand by the poor, is smaller relatively to the expenditure.

This law of increasing velocity with increasing expenditure agrees with the general fact that the larger the scale of any business operation, the greater the economy. Small stores have to keep a larger stock relatively to their business than

larger stores. Likewise, small banks have to keep a larger reserve in proportion to business transacted. Professor Edgeworth has shown a mathematical basis for the fact that the larger the bank, the smaller relatively the reserve needed. Hence, we need not be surprised to find that the small purchaser finds it well to keep on hand a relatively larger stock of money than the large purchaser.

The data are too meager to state any exact quantitative relation between velocity and expenditure. They show that velocity increases as expenditure increases. But beyond this we cannot safely go. The data seem to point to the conclusion, however, that the velocity increases in a smaller ratio than expenditure.

#### § 2 (TO CHAPTER VIII, § 8)

*Four Types of Commodities Contrasted*

Let us assume four sorts of commodities which we may, for convenience, designate as wine, sugar, beef, and salt. We shall suppose that a reduction in the respective prices of these will have in each case a different effect on the sale. Accordingly we shall witness four possible effects on the general price level, following a reduction in the price of the four commodities respectively.

First, wine. This is assumed to be a commodity of such a sort that a reduction in its price will be accompanied by a

*more* than proportionate increase in its sale. Thus the total amount of money expended for wine will be increased. This leaves a less amount with which to buy other commodities. In consequence, the prices of these other commodities, as well as of the wine itself, must fall.

Next, as to sugar. This is assumed to be such a commodity that a reduction in its price will be accompanied by an

*exactly* proportionate increase in sales; so that the total money expended upon sugar will be unchanged. Under these circumstances the amount of money to be expended in exchange

for other things will be neither increased nor decreased, and other prices will remain unchanged; but the general level of prices, including that of sugar itself, will be slightly lowered because the fall of one commodity, when others do not change, must produce some decrease in the average.

Third, as to beef. This typifies what is called a “necessary.” We assume that a reduction in its price will be accompanied by an increase in consumption, but not sufficient to absorb all the money that was previously spent for it. The total expenditure for beef will thus be reduced, and in consequence there will be set free a certain amount of money to be expended for other goods, the prices of which will, therefore, in general, rise slightly. The net effect, however, will be an infinitesimal

*fall* of general prices, including beef; for to the slight extent that there has been an increase of the total of goods sold by reason of the increase in the sales of beef,

*without any increase in the total amount of money spent,* there must be a fall in the average prices.

*9

Lastly, as to salt. This is assumed to be an “absolute necessary,” so that a reduction in its price will not affect the amount sold. The result will be that the general price level will be unaffected, the fall in the price of salt being exactly offset by a compensatory rise in other prices, and the total volume of trade remaining unchanged.

We see then that the degree of fall in price level due to the fall in a single price may be great or small or nothing at all, according to circumstances.

In all of the four foregoing illustrations, it was assumed that the fall in the individual price originated in a change in the supply curve or schedule. If the fall in price originates

in a change in the demand curve or schedule, there will in general be a

*rise* in other prices and in the general price level, for, there being less of the particular commodity bought and that at a less price, there will be less spent upon it and therefore more on other commodities, the price of which will be higher and, as the reduction in the amount bought of the particular commodity will, in general, imply a reduction in the total volume of trade, the general price level will be raised.

*10

*T*) and the price level (

*P*). If their product remains the same, an increase in the volume of trade, however small, must cause a decrease in the price level.

*Transactions of the Connecticut Academy of Arts and Sciences,*1892, p. 51.

Notes for Appendix to Chapter X